Skills Development of Salesmen and Marketing Executives
Objectives:
- Provide those who work in the fields of marketing and sales with the up-to-date information to help them develop their selling and administrative skills
- Provide the participants with the necessary knowledge for planning and preparing for a marketing process
- Refine the participants’ skills in communication dialogue and selling negotiation
- Refine the participants’ skills in the field of building and developing appropriate marketing and selling strategies and tactics
Target Group:
- Managers, section heads and employees of sales department
- Managers of administrative development and sales development
- Marketing representatives and salesmen
Outline:
- Definition of marketing and selling concepts and the difference between them
- Basic concepts of successful attitude in customer services
- Most important demands of clients (brainstorming)
- Tends toward the public (applications)
- Public communication skills (exercises)
- Communication obstacles
- Non-verbal communication (body language)
- Characteristics of marketing process
- Marketing success requirements (case study)
- Marketing analysis and sectors identifications (practical applications)
- Characteristics of successful salesmen (brainstorming)
- Salesmen's duties and responsibilities (brainstorming)
- Sales volume forecasting (exercises and practical cases)
- Planning for a selling visit or receiving a customer
- Product display methods (roles acting)
- Handling opposition and providing responses thereto (role acting)
- Contract conclusion methods (role acting)
- Determination of selling locations and quotas (practical applications)
- Salesmen selection, appointment, and motivation methods
- Manner of training programs development (practical applications)
- Client retention methods (CD watching)
- Salesmen motivation methods
- Manner of writing sales reports (applications)
- Client patterns and how to deal with them (case studies)
- Methods of dealing with public (practical applications)
- Selling performance evaluation (case study)
Course Duration:
20 hours / 4 days
For more details don’t hesitate to contact the training officer:
on telephone number 17383001
or e-mail at: gizrmrmt.yzsizrm@gztrgizrmrmt.xln